The Top 7 Online Marketing Trends That Will Dominate 2014
I came across this article today. Quite interesting, not only because of the list, but also because of the further readings that come with each number points. Go inside and read those here: http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/#!
It’s a long article so here I sum up a few things for you busy commenters. All you have to do is hit the like button down below and maybe share this to your friends who are practicing Marketing as well.
1. Content Marketing Will be Bigger Than Ever
According to the Content Marketing Institute, the top B2B content marketing strategies are social media, articles on a business’s website, eNewsletters, case studies, videos and articles on other websites. And I happen to write my bachelor thesis about Content Marketing, you can find it at: https://publications.theseus.fi/handle/10024/62104
2. Social Media Marketing Will Require More Diversity
It has become common for businesses to branch out and experiment with multiple networks with the aim of reaching the maximum amount of consumers. Facebook is not the only social network you (and your customers) can use.
3. Image-Centric Content Will Rule
Successful blog posts that receive the most social shares also usually have a common characteristic: they pepper in some well-placed pictures to break content up and emphasize certain points. Also, Google results with pictures get a 150% increase in click-through rates over their non-pictured counterparts according to Catalyst. (http://www.catalystsearchmarketing.com/2012/01/how-rich-snippets-can-improve-your-ctr/)
4. Less Will be More
One notable trend is the apparent shift in consumer preference regarding simplistic marketing messages instead of in-depth messages. Focus more on the quality to get it farther. Minimalism is great, you know.
5. Mobile-Friendly Content Will Be Necessary
According to Forbes, “87% of connected devices sales by 2017 will be tablets and smartphones.” Isn’t that obvious?
6. Ad Retargeting Will Grow in Effectiveness
For those who are not familiar with Retargeting, it works by utilizing browser cookies to track the websites that users visit. Once they leave a certain site, the products or services they viewed will be shown to them again in advertisements across different websites. Ad retargeting works to increase the overall conversion rate by reminding consumers of the product or service they viewed. This keeps the brand and the product at the top of the consumer’s mind.
7. SEO and Social Signals Will Become Even More Intertwined
Although social signals still don’t typically carry the same weight as traditional inbound links, it’s pretty undeniable that they play a role in organic search rankings these days. After all, they’re one of the three pillars of SEO.
This “three pillars of SEO” sounds lovely so I followed through the embedded link to this page: http://www.forbes.com/sites/jaysondemers/2013/05/23/the-3-pillars-of-seo-in-2013-content-links-and-social-media/ and found the article that says:
The Three Pillars Of SEO In 2013: Content, Links, And Social Media
I have already researched Content and Social Media. Maybe I should start learning more about Link Building as well. This article has 3 main number points as you see above. The content summary is as below:
(Pillar #1) Content: Make The Most of What’s On Your Pages
Things to work on: Keyword research, Keyword structure, Content optimization, User experience (UX), Site design, and a Regularly updated blog.
(Pillar #2) Inbound Links: The Infrastructure of Connections
Practices: Guest blogging, Press release distribution, Repackaging existing content, Leverage real world connections into links, and Target high quality directories.
(Pillar #3) Social Media: Making Friends, Engaging, and Sharing Content
Inclduing: Interact in social media channels, Build your brand, Generate social signals by making content easy to share, Have a platform strategy, and Think Google+
One more reading about how Social Media has changed SEO instead of killing it. Read if you have like 5 minutes to spare:
How Social Media is Changing the SEO Industry
Well, so much for Monday reading. Have a good week, guys.
Follow my Twitter @lemd232 for more business news and readings at https://twitter.com/lemd232